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Perception of Doctors towards the Quality of Generic Medicines with Respect to Safety Index of Drugs and its Impact on Prescription of Generic Medicines

Minal Dawande1,*, Vaishali Rahate2

PGDM, Marketing, Research Centre, Datta Meghe Institute of Management Studies, Nagpur, India

Associate Professor, Datta Meghe Institute of Management Studies, Nagpur, India

*Corresponding Author: Minal Dawande, PGDM, Marketing, Research Centre, Datta Meghe Institute of Management Studies, Nagpur, India; Tel: 09892309527; Email: [email protected]

Received Date: September 26, 2023

Publication Date: November 09, 2023

Citation: Minal D, et al. (2023). Perception of Doctors towards the Quality of Generic Medicines with Respect to Safety Index of Drugs and its Impact on Prescription of Generic Medicines. Clin Res. 4(4):19.

Copyright: Minal D, et al. © (2023). 

ABSTRACT

Background: Generic Medicines are low-cost alternatives to the branded medicines. The quality of generic medicines has always been the point of concern to all consumers, physicians and pharmacists. This study is conducted to understand the perception of doctors towards Quality of Generic Medicines particularly with respect to the Safety Index of Generic Drugs. This will help us to understand the therapeutic impact of quality of generic medicines. Objective: To study the perception of Doctors regarding the Safety Index of Generic Medicines and Branded Generic Medicines that prevails in the market of Nagpur Region. Materials and Methods: A well framed questionnaire with 5-point scale is used to collect the data. Ethical standards are being practised for the study. Statistical Analysis Used: The data collected is being analysed by Hypothesis Testing by Proportion Method. Results: Out of the total sample of 182 doctors, 70% of the population prefers to use generic medicines in their prescription. Out of the doctors who prescribe Generic Medicines in their prescription, more than 50% doctors i.e. majority of doctors perceive that Generic Medicines and Branded Generic Medicines have same Safety Index. Conclusion: Doctors consider to prescribe generic medicines only if the quality results are maintained. Doctors’ inclination towards the prescribing of generic medicines can be seen. It is therefore important to maintain the quality standards of the generic medicines. Out of the doctors who do not prescribe generic medicines, majority of them perceive them to be of sub-standard quality due to low Safety Index. Hence, the Safety Index is the dominating factor behind the decision to not to choose generic medicines for their prescriptions.

Keywords: Generic Medicines, Quality of Generic Medicines, Safety Index of Generic Medicines, Perception of doctors, Prescription of generic medicines, Impact of Quality

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